Rauh is a well-rounded
individual who works in all aspects of the fashion
Living and working in
he has branded himself with titles such as creative
director, marketing-manager, advertising director.
Oliver has an eye for creating images that one
can only imagine.
Qvest Magazine thought as much by making him the
fashion director for four issues, which is one of the
leading magazines in
With all of his talent and so many things that he has
done, he is also a photographer.
He has already broken into the fashion
photography world with international magazines like
Neo2, and Cream or Attitude.
Throughout this interview and images, you will read and
see the mind of the creativity of Oliver’s work.
How did you get into the fashion industry?
Actually I had my first contact to the fashion industry
when I was about 4 years old as a kid model. But I
really started my career in the fashion-business when I
was 16. I started working some hours per week in a
fashion company. Quite early the owner recognized my
creativity when I came back during my studies of
economics; and within a short time I became pr-director
and when I was 24 marketing-manager of the house. I had
the chance that someone believed in me.
How long have you been a fashion photographer?
Photography is one of my passions (also when I had my
first covers). Actually I work freelance as creative
director, style-consultant (fashion & interior) /
stylist and Fashion editor.
And soon I will probably start as teacher on a fashion
I feel honored if you call me photographer. But I
learned my way of taking pictures by doing and making
mistakes. The above mentioned jobs are what I
learned and studied. As you know, I studied economics
and marketing. Some of my friends gave me the title
"creative mind", perhaps that’s a good description of my
work and being.
What is the most rewarding thing about
To create beautiful things and to do it with passion and
mostly great people.
What is your day like?
It depends. But normally I get up and I am happy.
Actually I laugh a lot and people say my laugh is
remarkable (smiles). And I need one cup of coffee, some
good music and a nice shower. Then email check, phone
calls and....a) photo studio, fashion shows or any fair
or press day.....b) reading magazines and books,
chatting, exhibitions, meeting friends and being happy
about the wonderful world we live in and getting
How do you prep for a photo-shoot?
The most important thing is to create a great team to
have a good aura and harmony on the set. So casting, art
buying, photographer, styling-assistance, model, make-up
etc.....are important parts of a fantastic shoot. And of
course you should have a theme or idea in your mind.
Sometimes I have an idea and search the corresponding
photographer - in most cases - , model etc.....sometimes
I decide to shoot myself or the magazine asks me to
shoot. But still, then I, often book someone else as my
idea of the pictures is not my kind of
photography.....so at the end the best result is the
most important thing.
Photographed and Styled
by Oliver Rauh
What is your latest project?
Actually the coming two days I style a wonderful
editorial for "plaza"-magazine with German photographers
Mierswa-Kluska, on Sunday I shoot myself a
promotion for "diesel black gold", on Monday I style an
editorial for German "SZ-Magazine" with Anja Frers and
on Tuesday I style an advertising campaign, Wednesday I
shoot an editorial for Italian "sport & street" etc.....
Who have you worked with?
As pr-director, marketing-manager or
advertising-director and creative director I worked for
brands such as Brendel, Ray-Ban, Hugo Boss, Baldessarini,
Christian Lacroix, windsor, Yohji Yamamoto, Jean Paul
Gaultier, Interlübke, Piure, Strellson etc.
Photographers I worked with: Patrick Demarchelier, Peter
Jansson, Mikako Koyama, Jonas Unger, Andreas
Hosch, Mierswa-Kluska, Anja Frers, Denis Pernath, Uli
Heckmann, Peter Jacob, Margaretha Olschewski,
Alexander Gnä Dinger, Guido Mocafico, Fabien baron, René
& Radka, Julia Saller etc.......
Magazines I work (ed) for: Vanity Fair, Architectural
Digest, Glamour, Cream, Oyster, Dealer Deluxe, Bag, Die
Presse, Diva, Bolero, Zink, H, Neo2, Zero, Front,
SZ-Magazine, Gloss, Fashion, Click-In, Maxim,
Zoot, Indie, Material Girl, Pool, Massiv, Kult,
B-Guided, Neue Züricher Zeitung, Straight, First,
Attitude, Faces, Dedicate, Style & The Family Tunes,
Qvest, Sport & Street, Numero etc....
Where do you see yourself in this industry?
I see myself as passionate creative and professional
mind who guarantees positive energy, and a good job. And
I see myself in great teams with amazing photographers,
stylists and hair-makeup-artists everywhere in the
world. Wherever destiny brings me.
Interview by Rochell “E” James