Lauraine Bailey wears a few hats in the entertainment world. Being in the film & television industry for ten years, she has learned plenty. Having the experience behind the scenes knowing what it takes to succeed in this industry, she takes on the fashion industry well-seasoned. Lauraine has great insight and understanding on what it takes to make beauty, fashion, and a commercial. As a fashion stylist in film & television, she has build up clients such as: MTV, London Film Academy, Stone Walters-The Brits 2009, ITV, Channel 4, Celador Productions, K West London, and ITV2-The Brits Launch Party 2009, to name a few. With an rolodex like this she is sure to make her imprint in the fashion industry. I had the pleasure of asking Fashion Stylist Lauraine a few questions.

EFM: I read in your bio that you worked in the television & film industry. How did you decide you wanted to become a fashion stylist?

LB: Do you know that saying ‘in the right place at the right time’? Well that was me! I was working in an administrative capacity on a television production and some of the wardrobe items purchased for the show’s presenters was not to the presenters liking. Financial budgets are never big enough on productions, so rather than re-hire the stylist, the team asked me if this would be something I was interested in alongside my coordinating role and of course, I jumped at the opportunity! Once the production was over, I considered that I might actually have a real talent as well as a passion for fashion……..but I still wasn’t sure that I could have a fashion styling career.

EFM: Where do you think your love for fashion began?

LB: My fathers’ parents were a very well respected husband and wife Tailor and Seamstress team in our local community. My grandparents’ living room housed several sewing machines – each one did a very different job. As a child, I used to watch my grandparents keenly. Watched how they handled fabric, how they respected it…..yes, they had a respect for fabric! Watched how they would measure their clients and make chalk drawings directly onto fabric. My mother was always very well put together, she always mixed textures, leather, fox furs, suede’s – she was so elegant, so classic, but yet so very stylish and practical! I guess that’s where my love for fashion began, but to be honest, it was all in my subconscious, I don’t think I really fell in love with fashion until I was in my early 20’s.

EFM: You have been in the fashion and entertainment industry for more than 10 years.  What is your most memorable moment?

LB: Entertainment has definitely been the industry I have come to know and love until officially becoming a fashion stylist in April 2006. But in all the time I have been fashion styling and wardrobe managing, my most memorable was working out in Bordeaux on a TV commercial – it was October and 30 degrees, the commercial was for a well known superstore and was about wine. We were filming in the vineyards, being educated, getting sun tans, and getting PAID! It really didn't feel like work! Oh how we could do with more jobs like that one!

EFM: What is Lauraine's typical day like?

LB: Typical? I wished there were such a thing! All jokes aside, my days are so very unpredictable – it would seem that we work in a very reactive industry, therefore sometimes, well, most of the time; everything needs to be pulled together which much speed, whilst still trying to remember key details. Once I’m booked for a job, I create a mood board from the client brief ���� this can take days and it’s a matter of collecting materials. I then present the ideas to the client who will then highlight the various elements that they like. I then source the wardrobe with the key elements in mind. Sourcing clothing is not an easy job. It comes from all over the place! I do that with Fashion PR companies, independent designers or sometimes purchasing a few key items from the high street. For things I cannot find, I make!

EFM: When did you decide that you wanted to embark on designing clothing?

LB: I started to design clothing around the age of 24 years old. I did a very basic sewing course and that was the only time that I had ever used a sewing machine was at Secondary school (from 11-16). I was always customising garments, de-constructing, re-constructing and adapting – I didn’t realise it was designing! I was just trying to find a new love for old garments.

Photographer: (portrait and magazine editorial) Ishay Botbol - www.ishaybotbol.com

Fashion Stylist: Laurain Bailey - www.laurainebaileystyling.co.uk

EFM: Which do you think inspires you to create an image, either a photo-shoot or design?

LB: I am inspired by everything and anything, something and nothing! Sometimes ideas come from the seasonal changes – whether it is the weather or calendar events. Sometimes they may come from a book I have read or a film I’ve watched. I work with regular creative’s so we are always talking about what sorts of ideas we have and what we would like to produce for our portfolio’s – so yes, even talking can get my mind inspired!.

EFM: Will you start producing a collection soon, if you haven't already?

LB: I have started to work on designs for my collection, but I’m taking my time, as I want to produce something very strong, wearable, but strong nonetheless! I also believe that nothing happens before its time. It’s about making sure all the necessary measures have been put into place before moving forward.

EFM: Do you think by being a fashion stylist, working with fashion designers gave you an itch on becoming a designer?

LB: Oh no, not at all. I was designing clothing long before I became a stylist and always dreamed of producing a collection. But I would definitely say that working with designers has made me realise that I have a very strong talent which I need to share with the world! I think there is room for everybody and I certainly believe there is a market for my forthcoming collections.

EFM: Where do you see yourself in the future in this industry?

LB: Who knows what the future holds, two years ago, I certainly didn’t see myself where I am now! Life for me is just one big journey with the odd unpredictable diversion on route! I know that I would like to have my own clothing label, one which produces a collection each season and I would definitely like to work much more with children and young people. I was never a very academic child so I think it’s important that we recognise the importance of working closely to encourage and nurture creative talent and ability at a young age with those who are less academic and more creative.

EFM: In your own words what does fashion means to you?

LB: Fashion is like one big beautiful work of art. There are so many elements, colours, textures, shapes……..it’s endless. With works of art, if you change the angles, you see something different and even though the elements are set, they look different, therefore giving you a whole new work of art! Fashion is an extension of one’s personality and confidence and it’s definitely a form of expression.

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Interview by Rochell “E” James





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