journey began when his father gave him his old Superb Pentax camera,
which was Michael’s very first camera.
Not knowing that his destiny was being fulfilled,
he embarked into the world of fashion photography.
With his captivating images, surrounded by
breath-taking locations, Michael has planted his feet
where the world can see his creative work.
Exclusively Fashion Magazine:
What is your perception on art and fashion?
In my opinion art and fashion should go together and
complete each other to form one integrated piece.
Sometimes the connection between them is so natural and
fascinating that they cannot stand on their own.
On the other hand, unfortunately, in many cases, the
commercial aspect fully dominates leaving no room for
art, creativity and innovation.
do you relate fashion to your everyday life?
Fashion is everything and not just clothes, shoe
wear and accessories. Fashion is people, fashion is street, fashion is
food, fashion is design, music and films. Fashion is
everything that is happening around us. Fashion is
inseparable from my life and from the life of all of us,
and it influences us if we want it or not. By the way,
it is exactly like technology.
How often do you travel?
After travels to the Far East, Australia and U.S.,
in recent years I have been making efforts to visit Europe twice-three times a year. I like very
much to feel the place, the atmosphere, the people and
I try to use my time abroad
also for shooting, mutual work with local teams and for
making contacts. I feel much attached to European
urban scenery, to the unique light and of course to the
European beautiful women.
Where do you think that your in-depth for creating such
images comes from?
My inspiration can derive from everything or
nothing. I am influenced by the street, the
views, films and unexpected daily situations. But
I can just as well get my inspiration from "nothing",
for example, from staring at the wall. My
inspiration is not something that can be defined; it's
simply there or not, similarly to moods.
Do you feel that your work is simply art first then
entwined into fashion? Or, is it just a personal
preference of how one views your work?
My attitude is a very artistic one. I always
want to create something different, new, refreshing and
unexpected. By the way my expectations from new
music, films, food and anything related to creativity
in general are the same. It is really
important to me to be challenged, surprised and
impressed by all these. It is important for me to
be lead to new places that I did not experience or know
before. Even if it is a fashion commercial project
with defined objectives, I will always try to give a
different and personal touch to it. I find myself
very often explaining to a client that his designs merit
much more than just another regular studio shooting, and
still suit the commercial needs. To summarize, I
can say that I prefer not to impose the concept on the
viewer and to let him interpret my work from his point
When I view your work, I get lost into the image trying
to imagine being at the very same location.
How do you come up with your breath-taken locations?
The truth is that the locations are everywhere we
are. Some of the locations I look for especially
for a specific project, some of them are locations I
and wait for opportunities to shoot there and others I
find totally by chance. I find it is more
important to make the right usage of a location than to
define it as a "good" or "bad" location.
How did the idea come about organizing photo-shoots at
the Hermon Mountain and Jerusalem
The idea to shoot on the Hermon Mountain came
because we were looking to create a unique
production for a specific magazine, and for this we
had to wait for the first significant snow in this
beautiful area. The
were chosen after a long day of search for a totally
different location. But when we saw the sheep on
the mountain along the road, we decided to shoot there.
You have so many talents that you can go to one extreme
to the other.
Do you find it difficult to just define yourself as a
I do not feel myself just a fashion photographer.
When I am asked what I do, I always reply that I am a
photographer. Of course, the next question to follow is
"what do you photograph…"
You are a very rare breed, when it comes to creating
such images. Are there other
extraordinary locations that you would like to
conduct other photo-shoots?
I believe that there are many locations where I
would be happy to shoot , but to be honest I cannot
describe one specific location. As I said before there
are locations all
around us and one simply needs to know how and when
to use them. It
would be great to shoot in moon or mars, but I still
could not find the budget for that…
With this entire God given talent;
where do you see yourself in the near future?
To be honest this is a difficult question.
There is a big difference between where I would want and
could find myself in the future and what reality
dictates. Right now I feel that I am far from
maximizing my potential.
I would like to have the opportunities
to be exposed to new and larger audiences.
Interview by Rochell “E” James