Hoff - Living in London wasn't enough for this savvy fashion
stylist. After getting a degree in fashion and
working experience, she decided to take her career to a
different country and moved back to Norway.
I am always on the hunt
for fashion stylists who have their own thing going on and
who know how to step out of the ordinary and make a
name for themselves. Jeanette, who is now 30,
lives life to the fullest with her Shiba dog, Mee.
ELLE - NORWAY MAY 09
ELLE - NORWAY MAY 2009
ELLE - NORWAY MAY 2009
Exclusively Fashion Magazine:
Has fashion always been your interest?
My mother has always been very stylish and
interested in clothes and fashion. So when I was a little
girl-she used to dress me up, and try out new haircuts
and different styles on me. When I was 15-I had
coordinate my wardrobe, and used to make notes of when
I wore different outfits, and always used to put curtain
styles together, but I never told anyone this.
Looking back-I believe I was a natural born stylist
in the making already then.
But in my younger days I was more into art, books,
and drawing , and as a horse-girl and an animal-lover, I
wanted to become a Vet, so it was not until many years
later that I realized that you could actually have a
real job in fashion.
EFM: How did you become a fashion
I went to Surrey, just
outside London, to do a BA Hons in Fashion Promotion &
Illustration at Surrey Institute of Art & Design.
Fascinated by fashion magazines, I assisted various
stylist when I studied in London, and when I graduated I
was lucky to get work experience at Wallpaper, GQ, Dazed
& Confused and VOGUE. Then I knew what I wanted to be, a
fashion stylist, maybe not the
most talented at first-but, I knew this was what I
wanted-I just had to work a bit harder to get there.
How long have you been in the
I graduated in London in
2003, assisted until 2004, moved back to Bergen, Norway
in 2004, and then to Oslo in 2005. I wanted to
earn money and have less competition, so I knew that
it was easier to stand out with my degree and experience
in Oslo rather than London.
Where do you get your
get my inspiration from the people around me, travel,
magazines, blogs and style.com as well as the history of
fashion, art and photography and the popular culture
Henne Magazine is similar to
Elle and In-Style Magazines here in the U.S. How
did you get featured in Henne Magazine?
I kept harassing the Fashion Editor at Henne
with my emails and phone calls (something you pick up
when in London-because no-one gets back at you), maybe
it was my persistency-but finally I got a meeting,
showed my book with only unpublished work, kept on
calling afterwards, then got some style/shop pages each
month, kept on asking to do fashion stories-and finally
after over a year I got my first fashion story published
in the summer of 2007.
What are the latest
fashion trends in Norway?
The latest fashion
trends in Norway are inspired by the international
catwalk-trends, as well as, the ones picked up by the high
street. This spring its all about the
eighties-pastel hues, distressed denim and a softer rock`n roll, as well as, a global mixture of patterns and
luxurious ethnic styles, bright block colors and the
nude and romantic looks.
Do you think that America
has “fashion” influence in Norway; if so why?
I am sure that America
absolutely has a “fashion” influence in Norway. Even if
Norway seems very far away for you in America-America is
very close to us in Norway, from celebrities in
Hollywood & LA, to the movies, music, and art; As well
as the teenagers in the Hills & Gossip Girl, to the
catwalk shows from New York- and the bright stars of
Alexander Wang, Rodarte and “old” favorite Marc Jacobs,
EFM: What is the most
essential thing that you cannot live without?
I know it’s a cliché, but I have to
say: My I-phone-because I am in LOVE.
Where do you see yourself in the future?
On a short term
perspective, I either work as a fashion editor, or still
freelancing as a stylist-working and travelling around
Interview by Rochell “E” James