is the designer of
Nikolaj d' Etoiles
menswear. Nikolaj d' Etoiles was found by the
two brothers Anders and Tobias
Björkstedt who is the third
generation of the H&M family. Summer of 2003
Nikolaj d' Etoiles was launched at a table in the
Hôtel de Paris in Monaco on the Côte d’Azur.
With many menswear collections,
Nikolaj d' Etoiles
stands out on it's own. Sandra is behind
these tailored, debonair, and chic threads; giving
the man a distinctive since of style.
Exclusively Fashion Magazine:
Tell me how you became a fashion designer?
It was actually not an active choice, it has always
been there. I knew what I wanted to do before I knew the
word. I put my goals in Sweden's best design school,
Beckmans School of design. The goal was always to become
a designer for a brand where I got to have quite a lot
of creative freedom.
What inspired you to create your spring/summer 2009
The SS 09/ DEFENDING HONOUR
No location has such nostalgic associations as the
Riviera. It reflects a longing to reawaken the
unattainable, an existence greater than life. It is all
about a privileged lifestyle that goes unquestioned and
about perfection achieved. It is contradictory, enticing
and utopian. This longing is the source of inspiration
for Nikolaj d’Étoiles’ spring/summer 2009 collection,
Defending Honour. The collection is dedicated to Linda
Christian, Bella Darvi, Agneta, who are no longer with
What inspired you to create your fall/winter 2009
The AW 09/ EXPLORERS AND ADVENTURERS -
The coming collection of AW 09 is inspired by the
eccentric solitary being, from train journeys through
the old Europe with the multitude of language, border
crossings and currencies. In many ways an innocent time,
one of naivety towards colonialism, inequality and
industrialization, between Napoleon and the first world
But also an inquisitive, forward-looking time, when the
traveler romanticized what he encountered; the cultures
of the orient, the Caucasian plains or the Himalayan
peaks. He traveled with porters, by camel across the
Arabian Peninsula and along the Congo River.
these environments he nurtured his originality and cured
his ills with strong drinks. Here he adopted a bitter,
malaria-ridden sense of humor, perhaps aware that he was
walking through a world he was about to lose.
Can you tell us what we can except to see for
spring/summer 2010 collection?
The inspiration is the Spanish civil war, (no name
At the beginning of the war, he is proud; he goes
out to fight for what he believes. He wears a uniform
and his back is straight. All that the war progress, his
clothes wears down as well as his hope. For every
village he comes to someone helps him to repair his torn
clothes, a new patch for each new step on the journey.
What type of men are you designing for?
For those who care about what they wear, who want
something special and stand out in a tasteful way
What better way to promote your clothing, is to wear
your designs; do you agree?
Not in my case. Our design is only menswear and even
if I could imagine wearing some of the garments I have
personally always liked the androgyny tomboy look, but I
don’t dress in Nikolaj as a principle. Since we focus a
lot on just fit so the clothes would not look right.
What business advice can you give to aspiring fashion
It’s all inside you and your mind is endless. Follow
your inner voice; no one knows better than the one who
bears all within him or herself, with that said, do not
forget to be sensitive to your audience. Do not copy
others, they've already done it, others will copy them
and you do not want to be a pale copy. Having said that
sometimes the simplest is best way, does not make it too
difficult for yourself, keep it simple but outside the
box. If you fear that your ideas will run out you should
probably not work with this.