FASHION STYLIST/DEPUTY FASHION DIRECTOR
Claudia is based in Germany and works as
a stylist and deputy fashion director for one of Germans most popular
fashion magazines. She collaborates with a great
group of people. I was very interested in the
magazine for about a few months and wanted to interview
the stylist and editor of Tush.
Exclusively Fashion Magazine:
You are the fashion editor of Tush magazine; can you
tell me how your career as a stylist and editor began?
Claudia Scholtan: I
started my career as a model
during my studies , but I didn’t like it that much.
During a beauty-shoot an editor of „young miss“
magazine asked me if I am interested in assisting her
for the magazine. I liked this idea so much better than just
looking pretty... So I said „yes“ and started to work
for one of the biggest publishing houses in Germany, Gruner & Jahr.
At this time I was 22 years old and I assisted her for
two more years, then I started working as a junior
fashion editor. After three years I changed to a women’s
magazine called „maxi“, but I always dreamed of working
for a high fashion magazine. One
day, the fashion director from German „Elle“ called me
and I moved from Hamburg to Munich after four years of
working for „Maxi“.
But after two years of working for „Elle“, I got
homesick, my boyfriend was still in Hamburg and as a real hanseatic girl I
just wanted to return to the north. So after two years I
returned to Hamburg, worked there two more years as a
fashion director for „Woman“ Magazine and then I decided
to work as a freelance stylist, which was one of the best
decisions I’ve ever made. Both, the freelance work and
also my work for TUSH magazine as deputy fashion editor
completes my idea of a perfect job.
EFM: How do you come up with the
fashion concepts for Tush magazine?
We are a very small group of creative people working for
Tush, most of us are freelancers and working a lot with
international people for different brands and business.
That gives us a lot of input and of course we share. My
husband has a photographer agency
and I see a lot of nice shoots
from his photographers which inspire me as well. I also
get inspired by the fashion shows of course and the
people around me. Sometimes the biggest inspiration
lies in the little things such as, the street, restaurants,
and of course, sometimes I have a look at some fashion
EFM: What is Claudia's typical day
I don’t have a typical day. Every day is completely
different. That’s why I love my job.
I'm fascinated with the fashion across the globe; can you tell me
what are the latest fashion trends
Well Hamburg always has a hanseatic understatement and
the weather is capricious. Sometimes it changes every
hour from rain into sun, from rain to wind. The cool
Hamburgians love to dress themselves functional. Stylish
big boots combined with fluffy dresses
or T’s with cool jeans. And always have a sunglass in
Are there any great fashion designers in Germany?
Are there any upcoming designers we should look out for?
Most of the international working German designers are
not working from Germany. As their labels are
internationally successful they have to work where
fashion is at home. For example, Karl Lagerfeld, Jil
Sander or Kai Kühne, which I love. But anyway there are
some really good ones still in Germany like Wolfgang
Joop with his grandious label Wunderkind or Schumacher,
which is very nice and lovingly, younger ones are Lala
Berlin, Kostas Murkudis or Penkov I really like. Also
Jose Bénédi, he lives in Hamburg.
EFM: What is your personal fashion
My style is very simple. I love my perfectly fitted
denims or small trousers. A comfortable T and good shoes
are very important; for example. good sneakers. Also
relevant is a premium bag and watch. Not too much jewelry. I love the style from Helmut Lang or Hedi
Slimane. A thing which is very personal is that I’m
wearing kitten brooches, key rings and my necklaces with
EFM: Which accessory can you not live
I think my i-phone. It is so easy for traveling. its my
little home. My Rolex and of course my kitten
EFM: What advice can you give to
aspiring fashion stylists and editors?
Learn to have your own
taste and style. Don't be a copy of someone. Take your
inspiration and realize it with your own style, and stay
strong. It’s a long way of assisting, testing and
creating your book, but after all, it’s so worth it!
Interview by Rochell “E” James