NEW YORK, UNITED STATES
Eva Mueller is a free spirited
individual and it shows through her work. Eva
relocated to New York soon after she chased her dream as
a photographer (beauty, fashion, advertising, and
music). Eva has
worked on editorials: Blackbook, 125 Magazine, New York
Magazine, Tank, Vellum, Zink, German and British GQ.
Eva has worked on many projects and is not restricted.
Exclusively Fashion Magazine:
Tell me a little about your journey as a fashion
photographer from when you began until now?
It was a blue eyed journey. I really got into
photography after my move from Germany to New York. I
was a graphic designer then but always looked at
photography. So when I finally arrived in New York, I
knew I was in the right place to make the transition. I
took classes and workshops, but mainly taught myself. I
started out with a small job for the Village Voice for
their fashion pages. It was all clear bags and I was
very excited. I started to get more work from record
labels as well and ended up living part time in London
where I worked a lot. Also the fashion magazines there
were much more cutting edge than here and I had a great
time. They would let me do anything.
In the last few
years I started to shoot more nudes and abstract stuff
and less fashion. Te magazines don't pay anymore, but
they tell you what type of model to use and which
designers, so it's much more restrictive than it used to
be. Considered the short shelf life of a fashion
magazine, people put a lot of work into a shoot they
have to pay for themselves.
EFM: What is your typical day
There is no such a thing as a typical
day. The most boring it gets when I have a lot of work
to do on the computer and I'm in front of the screen all
day. Apart from that each day is different. I try to
travel as much as possible and started shooting
portraits of the locals. This week I'm working on a
fashion editorial and I have to edit a whole lot of my
abstract work which will go to a few different agencies
who are specialized in that type of work.
EFM: What gives you inspiration?
Anything, things I see
when I travel or move around, talking to people, art in
particular. I like contemporary art a lot. There are
amazing and inspiring people out there. I watch films or
go to an exhibition to get inspired.
What do you do in your spare
I shoot nudes or abstract
stuff and I go clubbing once in a while. I have many DJ
friends and love supporting them while bouncing around on
the dance floor.
How do you prepare for a
Depends, sometimes I go unprepared and let things happen
on the spot. If it's a more conceptual or technical
shoot like the projections, I have a long list of things
I have to bring.
Do you think that it's hard to become a fashion
Yes and no. Yes, because it's easier because
anyone can afford the necessary equipment. Good cameras
and computers are cheaper than ever, no, because there
is more competition than ever and all the gear is just a
tool in the end. You still have to have the eye but not
only that, having connections is always better than not
having them. That was always the case, unfortunately.
What skills do you have
to have in order to become a fashion photographer?
You have to have a good eye
for style, the ability to choose the right model and the
right team in order to create an image that lasts. Very
often people work for their own purpose and forget that
it's all a team effort. And being able to talk and
convince people why they should work with you always
What is your favorite camera to use?
Right now I'm shooting with
the 5D Mark II and I love it.
Describe your style as a photographer?
What is the best thing you like about being a
You meet so many interesting
people all the time, and they even take their clothes
off, if I ask them to. ; )
What would you consider your most favorite photo-shoot?
EM: That's a
tough one. I love shooting on location because there is
more room for spontaneity. I like when the unexpected
happens. The very technical shoots can look very
rewarding but its hard work to get there.
Every shoot is so different. One of
my favorite ones was one in White sands New Mexico.
Absolutely magical, and all the ingredients were right,
so the results were amazing as well.
What tips can you give to take a great photo?
EM: There are
2 ways. One way is, know your light and your equipment.
The more you know what you're doing the better the
quality of the image will be, on the other hand if you
see something and capture in at the right moment, it
doesn't matter if it’s a point and shoot or a bog
camera, but you better get the exposure right!
What advice can you give to aspiring photographers?
Shoot what you want to shoot.
Pursue your style the way it feels right to you.
Don't let people tell you what to do. If you try
to please people you lose yourself. You have to be
persistent and don't give up, but always try to have as
much fun as possible while you shoot. It transpires into
Interview by Rochell “E” James