Guidos is an established photographer,
designer, and artist. He began his career as a
graphic designer and illustrator. Guidos has many
talents as an art director and also as a creative head
of many agencies. Guidos' work is very sensual and
tasteful to the eye.
Exclusively Fashion Magazine:
Tell me a little about your journey as a fashion
photographer from when you began until now?
My earliest inspiration were the photographs of
David Hamilton I guess. His photographs were the answer
to my prayers when I was a teenager! Still I feel
a very big similarity in the way he looks upon natural
beauty. But there was a certain photo of that
photographer Will McBride which inspired me the most in
a book my parents had once. It
was a huge coffee table-book from the
seventies and the photo was a black and white
centerfold. It was showing two young girls
standing in front of each other and the picture was
taken against the light. I remember it was a photo
he shot once for
TWEN magazine! I was only twelve years
old but fascinated by that sensuality he captured in it.
I never saw something more beautiful before! Of
course I did not know about photography or even the
photographer behind it at all. Even more funny so
that I met Will two years ago in Berlin. I
recognized him because my best friend Stefano Boragno
used to work for him as an assistant once and he had
this fabulous book of him entitled I, WILL MCBRIDE which
includes that mentioned picture! I invited him for
a coffee and told him that this single picture of him is
one reason for what I am doing now. Life is really
funny isn’t it ?! 30 years later you meet that person
and even if he is over 70 by now there is no big
difference in what we are doing and standing for today.
I had the offer to do a group exhibition with him and
six other photographers at SEVEN STAR GALLERY in Berlin
which I refused because it would have been my first
exhibition and I was not happy with the idea not to show
more then three or four exhibits. I did not know
that he would be part of it. It
would have changed my mind I guess
because that would have been such a wonderful
story how the circle of our story would
have been closed by that.
the biggest inspiration have been always belong to the
nature beauty of creation ! As a designer I
understand the unbelievable perfection and art. I want
to capture everything perfect. A flower or a tree, a car
or building (even if it’s made by human it’s made by the
same intention of creation) or…a girl ! So I started to
documentary those things always for my own sake because
nobody captured this certain beauty I saw. Then I met my
biggest muse Justina ! Her outstanding beauty and
sensuality have been the biggest inspiration for what I
am standing for now. Also she was the one who forced me
to follow my dream and supported me to take photos of
other girls. She understood that I needed to live this
dream in my life to become a round and happy person.
What inspires you?
Women. I could not imagine this life without
their magic. But my friends are very important to
me and to make new ones. To meet new people all
over the world is very inspiring to me. Travelling is my
hobby! My friends are calling me DOC HOLIDAY.
But the biggest inspiration of all is music! As a
musician I am connected to this wonderful magic, too.
I think love, creativity (fantasie) and music it’s one.
Made of the same kind of magic or energy which always
surrounds us. Music includes all the big answers in
life, they can’t be translated. There is no need for it.
Art is questioning. It’s like in Douglas Adams
Hitchikers guide through the universe : The answer of
everything, the reason why we are here etc… is 42.
But what we need to know is the correct question to this
answer! If you could translate art you might get an
answer. But art for me is a way into another
dimension which we still don’t understand to interpreted
yet. Like love…
How do you prepare for a photo-shoot?
I am always casting the girls I take photos with on
the streets wherever I go! Once I see a person who
is inspiring me I start seeing pictures in my head.
That’s the sign that this person is meant for me.
I just failed once. I also work with professional
models from time to time. But for me it’s so much
more magic taking photos of someone who never stood in
front of a camera before. I see myself more as a
director. First I have to find
my muse, the main character of my movie
which I want to get abroad with my photographs.
Then I write the script around that person. Who is
she, where is she, what is she doing….that’s the idea of
the photo. But for me it’s a whole movie I see and
the photographs are just stills of it. I hope I
can inspire others the same way while seeing my
What is your typical day like?
Most of my days I like to spend in cafés working on
my last photo shoot or writing any concepts. I
like the atmosphere, the noise and smell of
coffee...it’s very inspiring to me. I can actually
concentrate much better in any crowded cafe then in my
studio. I am running around the city and my eyes never
sleep. I am always scanning the people and
environments around me and my mind is always ready for a
new thrill! So I am always looking for any interesting
locations, backgrounds and doing street castings at any
time! But it is sometimes it is very annoying to see all
those thing, getting all this „information's“.
It is a gift but to be a „hypervisulized“
person like me means that you always „out there“ seeing
things even if you don’t want to and rarely be with
yourself. I can only relax my eyes while I am reading a
book. I discovered the relaxation through it only a few
years ago! Now you won’t find me at least with less than
two books which I am reading in the same time.
Why does lighting play such a big part in photography?
As I mentioned before my work always is a homage to
natural beauty. So I just use real environments
and the beauty of real daylight and no make up at all! I
tried to do some shooting with spots in my studio but it
is terrible for me. I need to feel the mood which
fills a room by a certain light.
Describe your style as a photographer?
Magic. Mystery. Myself.
What is the best thing you like about being a
For any reason they have a really good reputation
all over the world. Actually I don’t know why but
I do enjoying it a bit...
You are also a designer and artist; what do you design?
I use to work half my life in advertising as an art
director or creative head. I was running my own
agency MD-87 and a night club called RANGAVILAS which
was one of my best projects ever! I did the
design, the campaign and the interior design, the
scenario which changed every weekend and even the video
art projections. GREAT! That’s how I want to
Describe your style as a designer?
I am very into the seventies. I would have
loved to design cars in that days!
you have a favorite artist; if so who?
In detail, can you give tips on how to take a great
I am mostly taking photos against the light which
has a magic effect on a humans body because the light
gives a mystic shining outline and defines any part of
it. Once I did a photo of a girl with that pure bright
background of a huge window. On the picture she looks so
much like a roman statue. It is amazing! Also there is
another photograph of mine where a girl knies totally
naked on a bed and you just see here silhouette which I
so magic because you know that she is nude and that she
has an beautiful body but you can not see anything which
makes it so much more than erotic art
photography for me, I hope the people
won’t put me in this department anyway!
Do you have a favorite photographer?
David Hamilton and Will McBride. They are real
photographers to me.
Do you think fashion and art go hand in hand?
Again...I am convinced that is all part of the same
thing what people call it creativity or art. I
call it LOVE.
What do you do in your spare time?
detail, what advice can you give to an inspiring
My father always used to buy the newest and best
cameras but he never got close to my work. When he
looks on my newest work he always asks me: Which camera
do you use?“ And I answer „The old NIKON F3 you gave me
20 years ago!“
It is not a question of how many
megapixel your photos has, it is a real vision you want
to get across within your photographs which makes you a
real photographer. Photography it self is just
capturing information's. But a real artist should
be connected to that dimension we call art and should
open a whole to it so that others are able to see what
Are there any new projects that you are currently
Too much. Like the music I produce under the
name RADIO SLAVE TRANSMITER. Or founding an art
collective with friends in San Francisco which will
operate more as an agency concentrating on campaigns and
projects which will help others.
Interview by Rochell “E” James