NEW YORK, UNITED STATES
Guillaume Boulez born in Vichy, France.
At the age of 18 he studied at Studio Bercot Fashion
Academy. Soon after he relocated to New York in
2004 and quickly made his mark with downtown design
collective ThreeASFOUR and later joined the design team
of Zac Posen. Currently, Boulez divides his time between
styling and consulting for various fashion collections.
Exclusively Fashion Magazine:
What made you interested in becoming a fashion stylist?
I was actually majoring in Arts and Literature in
High School. But I ended up having the opportunity
to organize an Art Show and part of my project was body
morphing. The final step was to bring my body
morphing to life, and that's when I realized I liked
making dresses more and paintings!
You worked with designer Zac
Posen’s design team; can you tell me what it was like
working with the designer and what skills have you
I have learned to work with a team, which to me
was super important as I was quite young and didn't
know how a design studio works. I was also
able to see how you put together a fashion show and
build a brand/collection. It was a very
important 'school' for me.
EFM: What skills do you think it
takes to become a fashion stylist?
Oh, I am not sure.
It's a tricky question. I think there are many
ways to be a fashion stylist. As many ways as
there are different magazines and readers.
I think the main skill
for all of us is to keep it entertaining, to keep
creating reactions when readers open the magazines.
Do you think it’s hard to
become a fashion stylist in New York?
I actually think it's
easier in a way. Yes, there are a lot of stylists
in the city, but there are also so many more
opportunities here, and I realized the American culture,
or maybe it's just NYC, is founded on what's new, young
EFM: How important it is to
promote yourself in this business?
I don't think it's about promoting yourself, but
more about presenting yourself. It is important!
It's a very open world where anything happens at
anytime, and it's an industry where people expect you to
be at your best all the time.
How long did you assist before you decided to
launch out on your own?
I have worked in
fashion design for a few years and then I assisted for 2
years before I went on my own. I guess it's really
not that much. I wasn't really planning on
starting on my own. It all happened very quickly.
Can you tell me what your
ideal client would be and why?
Oh, I don't know, I'm
not sure I can think of what the ideal client would be.
I guess a collaboration work/consultancy in dreamy
Can you tell me what designers you have worked with?
Yes, Thomas Engel Hart, Thierry Mugler, ThreeASFOUR,
Zac Posen, Erin Fetherston etc.
Can you tell me what magazines you have
I have worked for Style Monte Carlo, La Direct,
Lines&Gold, Zink etc.
While on location what do you carry in your
I have a pretty small kit, I like to keep it to the
essentials - I move around on set, unless I know I will
have a lot of magic to do on set. I always have:
pins and safety pins, lint roller, threads and needles,
double stick tape and clips.
EFM: Describe your personal style?
Mmm, not sure. I ran around the city a lot, so
I would say it's sort of casual but always put together
so I can easily go to meetings and feel dressed enough
for anything that can come up, and it's important I can
go from day to evening (in case I don't have time to run
EFM: What trends should men
look out for spring/summer 2010?
I don't know. I think more and more it's about
being yourself. The 90's are coming back, so I
guess "express yourself"!
EFM: What advice can you give
to aspiring fashion stylists?
A lot of work and courage. It's a hard
industry where you can easily be distracted.
Interview by Rochell “E” James