Guillaume Boulez born in Vichy, France.  At the age of 18 he studied at Studio Bercot Fashion Academy.  Soon after he relocated to New York in 2004 and quickly made his mark with downtown design collective ThreeASFOUR and later joined the design team of Zac Posen. Currently, Boulez divides his time between styling and consulting for various fashion collections.

Exclusively Fashion Magazine: What made you interested in becoming a fashion stylist?

Guillaume Boulez: I was actually majoring in Arts and Literature in High School.  But I ended up having the opportunity to organize an Art Show and part of my project was body morphing.  The final step was to bring my body morphing to life, and that's when I realized I liked making dresses more and paintings!

EFM: You worked with designer Zac Posen’s design team; can you tell me what it was like working with the designer and what skills have you learned?

GB: I have learned to work with a team, which to me was super important as I was quite young and didn't know how a design studio works.  I was also able to see how you put together a fashion show and build a brand/collection.  It was a very important 'school' for me.

EFM: What skills do you think it takes to become a fashion stylist?

GB: Oh, I am not sure.  It's a tricky question.  I think there are many ways to be a fashion stylist.  As many ways as there are different magazines and readers. 

I think the main skill for all of us is to keep it entertaining, to keep creating reactions when readers open the magazines.

EFM: Do you think it’s hard to become a fashion stylist in New York?

GB: I actually think it's easier in a way.  Yes, there are a lot of stylists in the city, but there are also so many more opportunities here, and I realized the American culture, or maybe it's just NYC, is founded on what's new, young and fresh.

EFM: How important it is to promote yourself in this business?

GB: I don't think it's about promoting yourself, but more about presenting yourself.  It is important!  It's a very open world where anything happens at anytime, and it's an industry where people expect you to be at your best all the time.

EFM: How long did you assist before you decided to launch out on your own?

GB: I have worked in fashion design for a few years and then I assisted for 2 years before I went on my own.  I guess it's really not that much.  I wasn't really planning on starting on my own.  It all happened very quickly.

EFM: Can you tell me what your ideal client would be and why?

BM: Oh, I don't know, I'm not sure I can think of what the ideal client would be.  I guess a collaboration work/consultancy in dreamy design studio.

EFM: Can you tell me what designers you have worked with?

GB: Yes, Thomas Engel Hart, Thierry Mugler, ThreeASFOUR, Zac Posen, Erin Fetherston etc.

EFM: Can you tell me what magazines you have worked on?

GB: I have worked for Style Monte Carlo, La Direct, Lines&Gold, Zink etc.

EFM: While on location what do you carry in your “kit”?

GB: I have a pretty small kit, I like to keep it to the essentials - I move around on set, unless I know I will have a lot of magic to do on set.  I always have: pins and safety pins, lint roller, threads and needles, double stick tape and clips.

EFM: Describe your personal style?

GB: Mmm, not sure.  I ran around the city a lot, so I would say it's sort of casual but always put together so I can easily go to meetings and feel dressed enough for anything that can come up, and it's important I can go from day to evening (in case I don't have time to run home).

EFM: What trends should men look out for spring/summer 2010?

GB: I don't know.  I think more and more it's about being yourself.  The 90's are coming back, so I guess "express yourself"!

EFM: What advice can you give to aspiring fashion stylists?

GB: A lot of work and courage.  It's a hard industry where you can easily be distracted.

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Interview by Rochell “E” James



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