Jenny was born and
raised in Sweden. She pursued her amazing career as a
fashion photographer and moved to Paris. Since then she
has worked with some of the top influential clients such as; H&M, Paper Magazine, Dita Von Teese,
and Sweden's Royal Wedding. Jenny's work is
utterly timeless. She divides her
hectic schedule, working between Paris and London.
Exclusively Fashion Magazine:
Can you tell me how your career started as a fashion
I started out assisting great Artists/Photographers in
NYC, then Sweden. To assist gets you a great access
of learning techniques, photography, art, history,
clients, the overview of the fashion industry, etc.
In 2003 I launched out on my own.
EFM: What made you decide to move to
I followed my stomach feeling.
was supposed to be in town for a 5 day trip, but I'm
still here. Also, my former photographer, I
assisted, sowed a seed once in my head. So I guess
my curiosity led me here.
Having Paris as a base gave me
closeness to major Fashion Houses, with whom I
collaborate, mostly directly with the designers.
Can you describe your style as a fashion photographer?
I have been highlighted by Franca
Sozzani of Italian Vogue, where she wrote sweet world, I
think catch the sense of of my Style; "This Swedish
Photographer can clearly capture femininity from all
My style is also Quite poetic and adds much sense to a
EFM: With so many aspiring
photographers out there (in Paris); do you think that
it's difficult to be a successful fashion photographer?
I guess success is your own
compartment of goals-achievements that brings you
happiness in life, shaded Live & create out of your
passion & be proud of what you archive - no matter what
city/place that you choose to travel your time.
Do you ever find yourself trying to evolve or reinvent
yourself as a photographer?
I add my sense of style in
shooting Royalties, Jewelery, Beauty, Music, as well as,
the broader Art scene.
Recently I had my first
Solo Exhibition, Sisu - By Jenny Lexander, that took
place in 2009-2010 and was shown in three different
institutions in four different countries:
The Finnish Institute -
Stockholm/Sweden & Paris/France; The Ministry of
Councils Gallery - Copenhagen/Demark; The Photography
Museum - Helsinki/Finland.
Nowadays I also started sharing my
visuals through short movies.
What advice can you give to become a successful fashion
photographer like yourself?
Follow your dreams & always
be true to yourself.
Interview by Rochell “E” James