Baard's career as
a fashion photographer started back in 2006. When
he came back from New York, he pursued his hopes of
starting his own career in Oslo, Norway. In four
years he has worked regularly in publications such as;
ELLE, Cosmopolitan, HENNE, FHM, M Magazine, Highlights,
Costume, and Personae.
Exclusively Fashion Magazine:
Can you tell me how your career started as a fashion
There's basically a chain-of-events that led me into
fashion. I started out by doing short films in my
study, which later turned into still photos. It's
not surprising to me that I ended up doing fashion
photography, as I've always loved working with people.
I was fortunate to get to know a local photographer who
got me in touch with a stylist, whom I ended up working
with a lot. I believe these past events, together
with my growing passion towards fashion and its trends,
led me to where I am today.
EFM: What is your view on fashion and
Fashion and photography go hand-in-hand. I am
so fortunate to be able to combine these two
passions of mine.
EFM: Do you
prefer shooting on location or in the studio?
I'm a perfectionist and I really
like to pay attention to detail in a controlled studio
setting. Though there is nothing like an amazing
location, and with my desire for travel, I'd love to
spend more time on location.
EFM: Can you describe your style
as a fashion photographer?
I always try to create
images that are expressional and with a sense of
feeling, strong but with a touch of sensuality. My
perfectionism and eye for detail is hopefully defining
EFM: Have you ever assisted any
established photographers; if so, who were they?
You really have to spend time with
photographer to become ones assistant. Though
there is one beauty photographer in New York I assisted
regularly, Fernando Milani, with a great eye for beauty
and just as nice person.
EFM: Would you say that there are
too many fashion photographers out there. How do
you stand out from others?
The availability of cheap
entry-level digital cameras nowadays makes it easy to
step into the market for enthusiasts and make nice
photos. As a result, there is a lot of aspiring
fashion photographers out there, which I think it's a
good thing. Over time, the most dedicated and hard
working people survive. The recession in economy
helps with the natural selection.
What or who gives you inspiration?
Inspiration is everywhere
out there! People on the street, amazing locations
I pass by or going to the movies. It might come to
me just as easily enjoying my cappuccino as doing major
research. But, I find myself flipping through
books and viewing movies most the time. All the
great fashion blogs out there also gives me tons of
inspiration. Each job has its own approach in
finding the 'mood board'.
What style of camera do you use?
In my professional career I've
always used medium format. I started with 6x7 film
and made the transition into digital approx. two years
ago. I do not regret. The digital backs
nowadays really deliver film like characteristics.
EFM: When was your first big break
as a paid fashion photographer?
I really can't put my finger
on one specific job. It has only been hard work to
get where I am today. But, there still is a hard
time for fashion photographer, especially with the
downfall in economy. Never the less, I think the
recession is good for the professionals.
EFM: Do you ever find yourself
trying to evolve or reinvent as a photographer?
Definitely, I always try to find
new ideas and ways to make my work stand out amongst
others. In my opinion - no matter how established
or famous a photographer is, he or she always have new
things to learn. It's important to be the biggest
criticizer to its own work, just as I am.
EFM: What advice can you give to
aspiring fashion photographers?
I would recommend all aspiring
fashion photographers to become an assistant and play
around with your own work/test shoots in your free time
(if you have any). This way you can find your
style and have fun on the way.
You can quickly find yourself on the wrong track doing
commercial jobs. Test shoots are even more
important than ever. To evolve and get on track
with your vision.
Interview by Rochell “E” James