Baard's career as a fashion photographer started back in 2006.  When he came back from New York, he pursued his hopes of starting his own career in Oslo, Norway.  In four years he has worked regularly in publications such as; ELLE, Cosmopolitan, HENNE, FHM, M Magazine, Highlights, Costume, and Personae.

Exclusively Fashion Magazine: Can you tell me how your career started as a fashion photographer?

Baard Lunde: There's basically a chain-of-events that led me into fashion.  I started out by doing short films in my study, which later turned into still photos.  It's not surprising to me that I ended up doing fashion photography, as I've always loved working with people.  I was fortunate to get to know a local photographer who got me in touch with a stylist, whom I ended up working with a lot.  I believe these past events, together with my growing passion towards fashion and its trends, led me to where I am today.

EFM: What is your view on fashion and photography?

BL: Fashion and photography go hand-in-hand.  I am so fortunate to be able to combine these two passions of mine.

EFM: Do you prefer shooting on location or in the studio?

BL: I'm a perfectionist and I really like to pay attention to detail in a controlled studio setting.  Though there is nothing like an amazing location, and with my desire for travel, I'd love to spend more time on location.

EFM: Can you describe your style as a fashion photographer?

BL: I always try to create images that are expressional and with a sense of feeling, strong but with a touch of sensuality.  My perfectionism and eye for detail is hopefully defining my work.

EFM: Have you ever assisted any established photographers; if so, who were they?

BL: You really have to spend time with photographer to become ones assistant.  Though there is one beauty photographer in New York I assisted regularly, Fernando Milani, with a great eye for beauty and just as nice person.

EFM: Would you say that there are too many fashion photographers out there.  How do you stand out from others?

BL: The availability of cheap entry-level digital cameras nowadays makes it easy to step into the market for enthusiasts and make nice photos.  As a result, there is a lot of aspiring fashion photographers out there, which I think it's a good thing.  Over time, the most dedicated and hard working people survive.  The recession in economy helps with the natural selection.

EFM: What or who gives you inspiration?

BL:  Inspiration is everywhere out there!  People on the street, amazing locations I pass by or going to the movies.  It might come to me just as easily enjoying my cappuccino as doing major research.  But, I find myself flipping through books and viewing movies most the time.  All the great fashion blogs out there also gives me tons of inspiration.  Each job has its own approach in finding the 'mood board'.

EFM: What style of camera do you use?

BL: In my professional career I've always used medium format.  I started with 6x7 film and made the transition into digital approx. two years ago.  I do not regret.  The digital backs nowadays really deliver film like characteristics.

EFM: When was your first big break as a paid fashion photographer?

BL:  I really can't put my finger on one specific job.  It has only been hard work to get where I am today.  But, there still is a hard time for fashion photographer, especially with the downfall in economy.  Never the less, I think the recession is good for the professionals.

EFM: Do you ever find yourself trying to evolve or reinvent as a photographer?

BL: Definitely, I always try to find new ideas and ways to make my work stand out amongst others.  In my opinion - no matter how established or famous a photographer is, he or she always have new things to learn.  It's important to be the biggest criticizer to its own work, just as I am.

EFM: What advice can you give to aspiring fashion photographers?

BL: I would recommend all aspiring fashion photographers to become an assistant and play around with your own work/test shoots in your free time (if you have any).  This way you can find your style and have fun on the way.

You can quickly find yourself on the wrong track doing commercial jobs.  Test shoots are even more important than ever.  To evolve and get on track with your vision.

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Interview by Rochell “E” James


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