work is classic and
timeless. He started his career nine
years ago. Henry describes his style as
“there is always a Henry feeling in my pictures”.
Henry has great talent and it shows in his work.
He has never assisted a fashion photographer.
He has developed a unique and classic style.
Exclusively Fashion Magazine:
Can you tell me how your career started as a fashion
Fashion has been my interest since I was a kid and when
I was around 7,8 years old I wanted to be a
photographer and got my first camera from my dad. I was
stunned and just wanted to take pictures all the time.
After my studies, I started as an 2nd assistant with a
still life photographer and moved on to become 1st
assistant. After a couple of years I started
assisting a fashion/life style photographer. Later
on, I started to do some tests for model agencies and
after a while, I decided to start shooting on my own.
EFM: What is your view on fashion and
Well, I love fashion and I
love photography. Fashion photography for me,
is to create a dream world, dream of beauty, dream
of something more or less unreachable. Great
fashion picture should take the viewer to a none
existing world, a world of dreams, beauty, and so
How often do you travel a month?
It depends, but for example, I
have been to France (twice), Dubai, Nordenireland in the
past month and a half.
EFM: Can you describe your style
as a fashion photographer?
Well, my style!!! I don't know, it
is hard to describe. I think, I change my style depending
on where I am, what I shoot, inspirations at the moment,
etc. But there is always a Henry feeling in my
pictures, a sort of line/style, if you know what I
EFM: Have you ever assisted any
established photographers; if so, who were they?
Not a world famous photographer,
You live in Sweden; do you think that it's difficult to
be a successful fashion photographer?
Sweden is a small country in the
North (he smiles). But, a very string creative
country we have a few of the best photographers in the
world and the creative directors, but yet it is harder
to get to the top when one lives in such a small country.
I am sure it is a bit easier in France or USA or UK.
To answer your question, I must say yes/no.
You live a very fast-paceed life and travel around the
world; where is your favorite location?
Love to do shoots in Mexico.
And just relax at my parents house in the country side
Tell me something that no one knows about you?
If I tell you, than people will
know (he smiles)!!! I hate early morning.
Do you ever find yourself trying to evolve or reinvent
yourself as a photographer?
I'm always trying to do new things,
new way of thinking/taking photographs I think that it
is very important to never be satisfied and try to do
some thing new and something better it develops one as a
What advice can you give to aspiring fashion
Just, work, work, work; harder and
harder and do not forget...it is only Fashion!!
Interview by Rochell “E” James