Jackob moved to London in 2001 to pursue his career in the fashion industry; studying at Central Saint Martins.  Shortly after, Jakob impressively built his career working under fashion designers; Peter Jensen and the late Alexander McQueen.  Jakob has gained experience and training assisting Dazed & Confused Fashion Editor Sarah Cobb and Harpers Bazaar Fashion Editor Jenny Capitain.  His work has been featured in publications; Interview, Nylon Guys, Nylon US, Dazed & Confused, and Ponytail, to name a few.

Exclusively Fashion Magazine: Can you tell me what made you want to become a fashion stylist?

Jakob Brondum: As a child I loved dressing up and the amount of photographs of me wearing costumes in the 1980's are on the verge of scary-having three sisters, there were always a lot of clothes flying around!

When my eldest sister moved to New York to study at FIT, she advised me to apply to Central Saint Martins (I was only 12 years old).  Seven years later my education took me down the route of womenswear, but it wasn't until I was given the opportunity to do an internship at Dazed & Confused that I knew I was in my element.  My design degree did suffer, but I was always traveling or on shoots and I had a fantastic time.

EFM: What is the most highlight of your career so far?

JB: Shortly after I stopped assisting and went to freelance, I was commissioned by the brilliant Aya T Kanai to shoot a 40 page story for American Magazine, Nylon.  The feature was about up-and-coming British artists from various fields.  I enjoy to work with new talents and I had the pleasure of working on this shoot with people like Gemma Arterton, Dominic Cooper, Kate Moss and Alexa Chung to mention a few.  It's really amazing to see how far they have all come since then.  It was very inspiring to work with so many hard working creatives.

EFM: You have worked under Alexander McQueen; what have you learned from the Alexander McQueen team?

JB: I was so fortunate to be contacted after my first year of university by the menswear designer at McQueen, who offered me a position as his assistant for the season.  Working on the first McQueen menswear collection was an opportunity I couldn't turn down and it was great to work with the whole team and see how these epic collections come together in a little studio.

I stay in contact with many of the team members I met then and through my time there I also met designer Louise Amstrup, who I later went on to consult and style for, for several seasons.

EFM: Where do you see yourself in the next 5 years?

JB: I don't like to predict the future as I think it narrows your mindset.  A huge part of progress is change, and I think if you work hard and willing to take chances you will be rewarded and achieve your ambitions.

EFM: Do you think it is important to assist other established fashion stylists; why?

JB: Assisting gives you an insight into the industry that is crucial - it's a great learning period.  I have assisted editors from Dazed & Confused, Another Magazine and Harpers Bazaar and through my time assisting I've met so many amazing people in the fashion industry.  You get to experience how other stylists creatively approach projects first-hand.  Good assistants are vital for stylists to work to their best.

EFM: Can you describe your personal style?

JB:  A close friend - who is an editor - once jokingly described my style as, "only wearing clothes that someone has died in".  I have a true love for vintage.  Clothing, furniture, books - you name it.  It stems from my grandmother who ran an antique shop from my grandparent's house.  She taught me a great deal about appreciating the past.  Only dead man's clothes might be one step too far, but I tend to mix in old and new with humorous twists.

EFM: Why do you think it is important to have an agent; what are the benefits of having one.  Do you have an agent?

JB:  Agents are very important, but the right agent is essential.  Agents work on showcasing your work, introducing you to new clients and help to push your career forward.  However, the trick is to find that agent who understands your work and ambition and understands how to balance it.

I have had several offers from agencies where I didn't feel comfortable placing my work, or where I felt the agent didn't understand me and what I am about with my work.  As this artist-to-agent relationship is very important to get right, I have decided to wait until the right offer comes.

EFM: What advice can you give to aspiring fashion stylists?

JB:  Work hard, and don't give up!  Listen to advice and take onboard what feels right, as by the end of the day it is about learning but also finding and placing yourself in the industry.  Also to stay positive as there are too many sour grapes in this business-it's a luxury to be able to play around with incredible clothing every day and call it a job.

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Interview by Rochell “E” James


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