aleria is a talented makeup artist working with clients such as Fashion Designer Donatella Versace, Italian Vogue, and collaborated with photographers, Mario Testino, Giovanni Aponte, and Gianluca Sarago. During Valeria's 15 years of experience of working as a makeup artist, she has developed her own one-of-a-kind cosmetics line. 

Exclusively Fashion Magazine: Can you tell me how your career began as a makeup artist?

Valeria Orlando: My career began many years ago.  Exactly in 1991 when I finish my first academy in Milan with Stefano Anselmo.

EFM: Can you tell me how important do you think it is to be represented by an agent?

VO: Depend on city! I live in Rome and here I work without agency, but I represented also in Milan, Barcelona, Sweden and Rio.  When you work around the world it is very important because you can have more opportunity by agency.

EFM: What is the best advice someone has given you?

VO: Work with professionalism, humility and to do so much research, stay updated always!

EFM: How important do you think it is to assist an established makeup artist?

VO: To create groups of solid collaboration, not ever bring their personal problems on the working set, constantly update the professional networks, always have an updated website, work with passion forever!

EFM: What has been your favorite collaborations?

VO: My favourite collaborations was Versace Maison: I worked for Donatella personal and for her catwalks.  I have had many opportunities to work with Mario Testino (Fashion/Portrait Photographer) some years ago and now I work with very professional photographers that love my work.  Only someone: Eolo Perfido, Andrea Massari, Stefania Paparelli and Susi Belianska.

EFM: What gives you inspiration?

VO: My inspiration are in my soul, in my mind and in my heart: I look forward for news, but all I see has already been done!

EFM: Do you ever feel like you have to reinvent yourself?

VO: Happen very often in this work of having to reinvent yourself!  This depends on the customers, the market, the financial crisis.  Important thing is to keep as much as possible on the wave!

EFM: What are your favorite makeup brands?

VO: My product....obvious!  I created my brand V or by Valeria Orlando, because I was tired about other brands: My line goes on sale in the coming months on my site www.valeriaorlando.com , but  I move very well to my students, colleagues and private courses.

EFM: Tell me something that no one knows about you?

VO:  I am an open book, my friends and colleagues know me very well!

EFM: What advice can you give to aspiring makeup artists?

VO: Be humble, passionate, generous and creative.

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Interview by Rochell “E” James


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