ossana has worked in the industry for seven years and has accomplished to work as editor for few fashion magazines such as; Grey, The End, Rodeo, Studio, and Metal.  Rossana's work has been seen in editorials such as; L' Officiel France, Vanity Fair, Wallpaper, Neo2, The Room, L' Umom Vogue, and Above.

Exclusively Fashion Magazine: Can you tell me how your career as a fashion stylist began?

Rossana Passalacqua: I studied in Rome as fashion designer but after being an intern for different brands I got I liked styling more than designing; so I moved to Milano where I started to assist a stylist at Elle Italia. After a couple of years assisting stylists at Elle, Condenast Italy, and other magazines I started to style on my own mostly for independent Italian and not fashion magazine and brands. Now, here I am. 

EFM: How did you know that working in the fashion industry was something
that you wanted to pursue?

RP: Aesthetics matters in general have always being important in my life. I arrived to work in fashion through my general interest for cultural, sub cultural and anthropological matters. For me fashion - like cinema, music, theatre and literature -is part of our cultural system, something really important to describe our past, present and future. 

EFM: So far, what has been your most memorable moment?

RP: Many of them, in general, starting a project from the beginning - like a new magazine for instance - is always something really exciting. And, of course, meeting and having the chance to work with great people I admire is another thing I like to do: it was a really beautiful experience for me to work with iconic model Hannelore Knuts for instance. 

EFM: ‘Today’ do you think that it’s hard to become a fashion stylist?

RP: Yes it is. There are a lot of people that want to become a fashion stylist, it’s a really competitive work field, and lots of people are ready to style for free. I think the very real goal for becoming a fashion stylist it’s to create your own identity first and then, when you feel pretty sure of who you are ethically talking, you can start play and experiment with your style. 

EFM: You are also a fashion editor for magazines how do you balance being a stylist and being an editor?

RP: At the moment I’m fashion editor of a new Italian menswear magazine called Studio www.rivistastudio.com and Italian editor of Metal.

One job help the other. Having the chance to sit on both sides of the desk is something really helpful to understand both stylist and magazine needs. Being part of the process in the creation of a magazine is something that made me grow up also as a stylist. 

EFM: How important do you think it is to assist an established stylist?

RP: Fundamental to assist an established stylist is something compulsory in our field. You have to do it. 

EFM: Do you think that it is important to have an agent?

RP:  Yes it is. It’s not easy at all deal with all the aspects of our job: relationships with clients and magazines, money stuff, production, etc. You have to find somebody who can help you with all these things. But, above all, is super important to find somebody who strongly believe in you, understand you, push you in the right direction and is able to build a proper strategy for your career. 

EFM:  Describe your personal style?

RP:  Soft, romantic, feminine, and decadent.   Always looking for elegance with little wrong things on it. 

EFM:  How would you describe your work ethics?

RP: Always looking for the perfect balance between being serious and professionalist as much as possible and keep in mind that, in the end, we are just talking about clothes. Not easy at all. 

EFM: What advice can you give to the aspiring?

RP: Don’t wait for people to call you. Even if you think you are the best stylist in the world, it’s not enough. You have to work hard on it: wake up early in the morning and be ambitious.

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Interview by Rochell “E” James



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